Our concept store in Annecy, rue de la Poste

Many concept stores have opened in Annecy in recent years, and each has its own colour, decoration, gifts, flowers or art. Ours is designer fashion. Rather than letting you stumble upon it down a side street, here is the boutique we run on rue de la Poste, introduced by the people who bring it to life.

The boutique at a glance

An address between lake and mountains

Our Annecy boutique sits on rue de la Poste, in the gentle rhythm of the town centre, where people take their time before heading down to the lake. We designed it as a pause, a bright space with sober lines, where discreet materials and soft tones leave all the room to the pieces.

Light wood furniture frames the bags, baskets and shoes, and you move around naturally, without endless aisles. People often come in for one piece and stay for the atmosphere.

The designers you will find there

The selection shown in Annecy brings together names you will find across our network. Here we chose to feature Anine Bing, adidas, Asics, Dragon Diffusion, Forte_Forte, Fugazzi, Golden Goose, Ibeliv, Isabel Marant, New Balance, Sebago and Assouline editions.

To give you an idea of the selection, here are a few pieces from these designers, available on our website on 28 September 2026:

• The Golden Goose Super-Star Crème Noir Doré sneakers, 520 euros
• The Dragon Diffusion Japan Tote in dark brown leather, 465 euros
• The black Isabel Marant Oskan Moon bag, 690 euros
• The Ibeliv Pure Medium bag in tan, 420 euros, and its small Pineapple bag charm, 45 euros
• The Sebago Classic Dan loafers in black leather, 240 euros
• The Fugazzi Angel Dust extrait de parfum, 50 ml, 145 euros
• The Ibiza Bohemia book by Assouline, 105 euros

The pieces on display in the boutique change with each delivery. If you are coming for a specific piece, call us first, or reserve it with Click and Collect.

Our favourite places around the boutique

A visit to Annecy does not end on rue de la Poste. Between two fittings, here are our favourite places in the neighbourhood:

• Haven Brunch, for generous, creative and colourful plates made with fresh, seasonal produce.
• Café Brumes, an intimate and cosy coffee shop, for a speciality coffee in peace.
• Le bistrot du port, for seasonal French cooking in an idyllic setting.
• Ô Savoyard, by the canal, for the great Savoyard specialities.
• Lake Annecy, quite simply, for a walk by the water.

Order, try on, collect

A piece spotted on our website can be reserved and collected on rue de la Poste with Click and Collect, so you can try it on before taking it home. If you prefer delivery, shipping is free from 150 euros, and you have 14 days for a free return. Payment in three or four instalments is available, and our website is rated 4.83 out of 5 by our clients in verified reviews.

Other addresses to know in Annecy

The centre of Annecy has other concept stores with character, and it would be a shame to leave them out. babeth, rue Royale, is a lifestyle house that combines fashion, furniture, decoration and a coffee shop. Les Palettes, rue de la Paix, champions emerging designers in jewellery, leather goods and design. And Biutiful, our neighbour at 4 bis rue de la Poste, focuses on beauty, fragrance and decoration.

These addresses do not share our positioning. With us, fashion leads, the designer wardrobe, shoes and bags. It is often by going from one to the other that you find the boutique that suits you.

Frequently asked questions

Where is the Lulli boutique in Annecy? At 6 rue de la Poste, in the centre of Annecy, a few minutes’ walk from the lake. It is open Monday to Saturday from 10am to 7pm, and you can reach us on +33 4 50 63 32 96.

Which designers can you find at the Annecy boutique? The boutique features Anine Bing, adidas, Asics, Dragon Diffusion, Forte_Forte, Fugazzi, Golden Goose, Ibeliv, Isabel Marant, New Balance, Sebago and Assouline books. You will find clothing, shoes, bags, accessories and a few pieces for the home.

Can I collect an order at the Annecy boutique? Yes. You can order on our website and choose collection at the rue de la Poste boutique, during opening hours.

Which other concept stores are worth knowing in Annecy? Annecy has several fine addresses in this format, each with a very different approach from ours. babeth, rue Royale, combines fashion, furniture and a café. Les Palettes, rue de la Paix, champions emerging designers in jewellery, leather goods and design. Biutiful, our neighbour on rue de la Poste, focuses on beauty, fragrance and decoration.

Is the Annecy boutique open on Sundays? No. It is open Monday to Saturday, from 10am to 7pm. On Sundays our website remains available, with free delivery from 150 euros.

Going further

Annecy is not our only address in the region, our concept store in Lyon also welcomes you on rue des Quatre Chapeaux. If you are hesitating between several designer websites to order from a distance, our guide to choosing a multi-brand designer website sets out the criteria that matter. And if you are visiting for a gift, our Christmas gift ideas for women cover every budget.