© Lulli sur la ToileIn Nice, the words concept store cover very different places, from niche perfumeries to shops full of French-made objects. Ours has chosen designer fashion, with light and materials that speak of the Riviera. Here is the rue de la Liberté boutique, as we bring it to life every day.
The boutique at a glance
| Address | 5 rue de la Liberté, 06000 Nice |
| Neighbourhood | City centre, a short walk from place Masséna |
| Opening hours | Monday to Saturday, 10am to 7pm |
| Phone | +33 4 86 57 40 25 |
| Floor space | 200 m² |
| Universes | Clothing, bags, jewellery, shoes, lingerie, books |
| Featured designers | Ganni, Jérôme Dreyfuss, Forte_Forte, Kujten, Ginette NY, Jeanne Vouland and more |
| Services | Click and Collect, free delivery from 150 euros, free returns within 14 days |
A Mediterranean take on fashion
Our Nice boutique belongs to a sunny, easy-going way of life. It sits on rue de la Liberté, between place Masséna and the sea, where people like to stroll before heading down to the Promenade.
Across 200 m², everything was designed to recall the coast. A poured beige floor, bright arches, limewashed walls and furniture whose textures borrow from citrus fruit. The result is a warm, light-filled cocoon where the selection reveals itself at an unhurried pace. Many come in for one specific piece and leave with the idea of a whole outfit.
The designers of rue de la Liberté
The Nice selection blends flagship designers with more confidential favourites. We present Ganni, Jérôme Dreyfuss, Forte_Forte, Kujten, Ginette NY, Ibeliv, Parabaya, La Nouvelle, Barbour, Birkenstock, Sebago, adidas and Assouline editions. And of course Jeanne Vouland, the label we have designed and made ourselves since 2018.
To give you a taste, here are a few pieces from these designers, available on our website as of 29 September 2026:
- Ganni’s black Mini Bou bag, 345 euros
- Jérôme Dreyfuss’s Bobi S bag in black leather, 480 euros
- The high-neck Romane jacket by Jeanne Vouland, 395 euros
- Kujten’s taupe Mela Bandana jumper, a Lulli exclusive, 295 euros
- Ginette NY’s silver Bubble bangle, 450 euros
- Birkenstock’s Boston clogs in taupe suede, 155 euros
- The Provence Glory book by Assouline, 105 euros
The boutique changes with each delivery. If you have your heart set on a piece, give us a call before you come, or reserve it online to find it waiting for you.
Our favourite places around the boutique
An afternoon on rue de la Liberté easily stretches into the evening. Here are the places we love to recommend to our clients:
- Type 55, an intimate design space where every plate surprises with its creativity.
- Villa Massenet, a historic villa turned into an elegant restaurant.
- Babel Babel, for creative, Mediterranean cooking.
- Maison de Céline, a refined table with a warm atmosphere.
- One Love Café, for a coffee or brunch in a cosy setting.
Try on in Nice, order online
Our whole online selection can be reserved and then collected on rue de la Liberté with Click and Collect. It is the simplest way to check a size or see a fabric before making up your mind. If you prefer delivery, it is free from 150 euros, and you have 14 days for a free return. Payment in three or four instalments is available, and our clients rate our website 4.83 out of 5 in verified reviews.
Other concept stores to discover in Nice
Nice is full of characterful addresses, and we would be the last to claim we are the only one. ICI Concept Store, rue Tonduti de l’Escarène, specialises in niche perfumes, beauty and homeware with an eco-conscious spirit. Trésors Publics, rue de la Préfecture, gathers iconic everyday objects made in France. And Hattori, rue Catherine Segurane, champions womenswear from independent designers.
Each has its own colour. With us, the wardrobe leads the way, designer pieces, bags and shoes, backed by a network of boutiques across the south-east. Moving from one to the next is often the best way to find the address that feels like you.
Frequently asked questions
Where is the Lulli boutique in Nice? At 5 rue de la Liberté, right in the centre of Nice, a short walk from place Masséna and a few minutes from the sea. The boutique is open Monday to Saturday, 10am to 7pm, and you can reach us on +33 4 86 57 40 25.
Which designers can you find at the Nice boutique? We feature Ganni, Jérôme Dreyfuss, Forte_Forte, Kujten, Ginette NY, Ibeliv, Parabaya, La Nouvelle, Barbour, Birkenstock, Sebago, adidas, Assouline books and our own label, Jeanne Vouland. Clothing, bags, jewellery, shoes and lingerie sit side by side.
Can I collect an online order in Nice? Yes, Click and Collect is available for the rue de la Liberté boutique. You order on our website, then come in to try on and pick up your piece during opening hours.
Which other concept stores are worth visiting in Nice? Nice has some lovely addresses, each with its own point of view. ICI Concept Store, rue Tonduti de l’Escarène, brings together niche perfumes, beauty and homeware. Trésors Publics, rue de la Préfecture, gathers everyday objects made in France. Hattori, rue Catherine Segurane, champions womenswear from independent designers.
Is the Nice boutique open on Sundays? No, it welcomes you Monday to Saturday, 10am to 7pm. On Sundays, our website takes over, with free delivery from 150 euros and free returns within 14 days.
Going further
Towards the Alps, our concept store in Annecy awaits you on rue de la Poste, and our concept store in Lyon on rue des Quatre Chapeaux. To compare designer websites before ordering, our guide to choosing a multi-brand designer website reviews the key criteria. And if you are looking for a present, our Christmas gift ideas for women are sorted by budget.