© Lulli sur la ToileThe word premium has become so elastic that it barely says anything. It appears on established luxury websites and on accessible ready-to-wear alike, which makes the search all the more frustrating when what you are looking for is, precisely, a selection of designers you will not find everywhere.
So here is what the word covers at Lulli, plainly, with the figures as of 14 September 2026.
What premium means here
Premium is the territory of wearable design. The territory of independent designers and contemporary houses, where a piece usually sits between 100 and 600 euros depending on the category. It is not established luxury, which starts from the major historic houses and begins far higher. Nor is it accessible ready-to-wear, which lives on different volumes and a different pace.
It is a demanding middle ground, and it is exactly the one we have held since 2003.
A selection of more than 230 designers
Our selection brings together more than 230 designers as of 14 September 2026. It mixes established contemporary signatures with more confidential names, Forte Forte, Majestic Filatures, Isabel Marant, Golden Goose, K.Jacques, Gigi Clozeau, Aurélie Bidermann, Ginette NY, Stone. Alongside them sits Jeanne Vouland, the line we have designed and produced ourselves since 2018.
What makes a selection is not the number of names, it is what you agree not to sell. Each season, designers come in and others leave, because we choose them one by one, in showrooms, and not from a listing catalogue.
Seven categories, close to 9,900 pieces
A premium multi-brand website is also judged on its ability to dress a whole silhouette, not just one department. As of 14 September 2026, our online catalogue holds:
- 3,148 pieces of clothing
- 2,459 jewellery pieces
- 1,090 accessories
- 1,043 pairs of shoes
- 1,020 bags
- 690 pieces for men
- 486 pieces for the home
Close to 9,900 items in total, with a consistency that runs from one category to the next. That is what lets you build a complete look, or find a gift without changing address.
We buy our own selection
It is a technical difference that changes everything in practice. We own our stock. We do not connect third-party boutiques spread across several countries, as marketplaces do.
In practice, your order leaves from a single place, with a single returns policy and a single team at the other end of the line. On a marketplace, two pieces from the same order can come from two sellers, with two delivery times and two sets of returns terms.
Twenty addresses where you can try things on
We were born in Marseille in 2003, under the impulse of Anne Vouland, and we grew one shop at a time. You will find us today in Marseille, Aix-en-Provence, Lyon, Annecy, Nice, Toulon, Saint-Tropez, Cassis, Sanary and Avignon, around twenty addresses in all, including Le Café Lulli and corners dedicated to certain designers.
This is what most clearly sets us apart from purely online premium websites. You can come and see a piece, try it on, talk it through with the team, and then order online if you prefer. On shoes and structured pieces, that option often decides the matter.
The services, in plain terms
Delivery is free from 150 euros. Returns are free within 14 days. Payment can be split into three or four instalments. Our customers rate us 4.83 out of 5 in verified reviews.
What we are not
It seems more honest to say it than to let you find out.
We are not a luxury marketplace. If you are after a specific piece from a major historic house, in a rare size, a catalogue of tens of thousands of references will always stand a better chance of having it than ours.
Nor are we a Parisian address. Our network is concentrated in the south-east, and for a reader in Paris, the argument about trying pieces on simply does not apply.
Finally, we do not cover every budget. Premium has an entry price, and we would rather own that than blur the picture with entry-level ranges that would have no place in the selection.
How to place us against the others
If you are still weighing up different types of website, we have set out elsewhere the grid for choosing a multi-brand designer website, which separates marketplaces, online department stores and concept stores.
To go deeper into one category, see also our reading of designer shoe shapes and the makers behind them, and our selection of trendy designer necklaces. And to build a wardrobe that lasts beyond one season, our method for putting together an elegant capsule wardrobe.